Vision

We want to inspire menstruating people totake ownership of their menstrual cycle by making accessible healthy discussions & concrete practices that allow them to live in harmony with their body and the planet.

It’s our way of contributing to a better world for tomorrow.

“Let us sow in us the seeds for a brighter future” – Olivia, Co-Founder

Mission

Offering an alternative to sanitary pads and disposable tampons to reduce toxic waste on Earth.

Allow menstruating people to experience healthy & positive menstruation. Spread a positive message around menstruation. Changing the world drop by drop, uterus by uterus…

Values

Our story

It all started on a beach in Barcelona, the day Olivia spotted a beautiful fish that is actually a disposable menstrual towel swimming in a wave. A feeling of disgust overwhelmed her, immediately followed by a realization: “You must do something!”
Olivia is a circus artist. She has offered performances around the world for several years. During her periods, it takes her effective protection in order for her to train and go on stage with confidence.
She had tried all possible eco-friendly alternatives but found nothing that met her needs. Creative at heart, she decided to make her own menstrual underwear which she would then wear for years.

Three years later, when Érica discovered her friend’s ingenious panties, she was amazed and ABSOLUTELY wanted one.

Together, they set out to find a unique design with the best combination of fabrics possible. After several trials, Mme L’Ovary’s first model was born.

Realizing that their sister, cousin, best friend and neighbour also need one, Olivia and Érica decided to embark on a larger production. Day by day, gradually, the company started expanding.

Ms. L’Ovary’s 0 waste underwear is now worn by more than 25,000 menstruating people in Quebec, Canada, the United States and Europe.

Our actions

The Red Tables: Action with a social vocation

Ms. L’Ovary proposes the Red Tables: an educational, safe and inclusive space for discussion to gather and address topics that are still often taboo.

The goal? Sharing, educating and bringing people together in a context of social uncertainty, during which some experience strong awareness.

The floor is entirely left to the invited experts, as well as to the community present.

#sangdéchet: Environmental action

Operation #sangdechet. The L’Ovary team, in collaboration with Incita, worked to present recommendations on the reduction of single-use menstrual products and collected more than 14,000 signatures through a petition of support.

The recommendations were adopted by the agglomeration of the City of Montreal as part of the Montréal 2025 waste reduction program.

The operation has made it possible to increase from 4 to 60 municipalities in Quebec that offer a subsidy to their citizens for the purchase of reusable menstrual products.